I recently facilitated a major gift workshop for professionals from animal nonprofits. You know, animal shelters and rescue organizations. Many didn’t have development professionals on staff. For the most part, the Executive Director was responsible for “doing it all.”
Not only was the Executive Director the chief, cook, and bottle washer, but also claimed to have titles such as:
- Chief Cuddler (love this one)
- Director of doing what no one else will do (another awesome title)
- Chief Excrement Officer (probably my favorite)
It got me to thinking… can more descriptive, interesting and friendlier job titles help us in our nonprofit work?
Your Nonprofit Job Title: 2 Questions to Ask Yourself
Try thinking about your job title and responsibilities with regard to fundraising. Ask yourself these two questions…
1. What’s in a title?
Does “Development Director” or “VP of Development” tell anyone what we actually do? Development means many different things across sectors (development can refer to construction, growth, and many other things). So, when we introduce ourselves outside the fundraising and nonprofit world, does anyone really understand who we are or what we represent?
Development is really just jargon. So if we truly want outsiders to understand our role within our organization, we need to come up with a better title.
I’m not exactly sure what that title should be, but I’d like it to include words like relationship and impact. Something like the Chief Relationship Officer or Director of Greater Impact.
Those aren’t exactly right, but hopefully they’ll inspire creativity and dialogue among you and your colleagues. I hope you’ll share your ideas in the comments.
And, more importantly, ask yourself…
2. What role should we be playing at our organization?
I mean, who wouldn’t love to be the Chief Cuddler? Maybe instead of Development Director we could be the:
- Chief Friend-Raiser
- Chief Change Maker
- VP of Friend-Raising
- Agent of Lasting Change
- Director of Greater Impact
Who wouldn’t want to take a meeting with someone with a title like that?
Beyond Your Job Title, Consider Your Role
Let’s look past your job title for just a moment and let’s think about the role you play at your organization. Is it the role you want to play or even should be playing?
I’m coaching a fundraising team and they’re having a hard time with creating a culture of philanthropy at their organization. They’re a summer camp and operate under the principle that recruitment is everyone’s job.
Using the same logic, I believe fundraising is everyone’s job. Unfortunately, many staff and board members don’t see it that way. But it’s our job to educate them.
You’ve probably heard the expression…
“Fundraising is a team sport.”
Fundraising can’t be done alone or in a vacuum. So whatever your current business card says, let’s change the narrative together.
So what’s my job title?
I’ve always been known as a fundraising consultant. But instead of a “consultant,” I would like to be forever known as an Agent of Change, a VP of Inspiration, or even a Director of Motivation.
Do you have a creative title at your organization? What would you like your title to be? Let me know in the comments.
Lisa Slawinski says
While my title is Development & Database Associate, my colleagues also refer to me as the “Data Hygienist.”
Jill Carroll says
Somewhere, perhaps at a conference, I heard someone use the phrase/title “Philanthropy Facilitator”, which has a nice sound to it!
Geoffrey Close says
Very funny, Amy. Chief Excrement Officer. Now I’ll never be able to look at another CEO the way same again, either Corporate or Non-profit
Faith Pridmore says
You are the most creative consultant in the non-profit world that I know, Amy!
Would recommend you to anyone looking for one.
Muhammad Niyaz says
Regional FUN Development Manager 😉
Amy Eisenstein says
Love it!
Michelle Taira Medeiros says
If I could ‘rebrand’ my role, it would be
“Alaka‘i Hana Hou ”
Alaka‘i is the Hawaiian word for leader or guide
Hana Hou is encore. It is often shouted at the end of a performance to encourage an encore.
Ho‘oalaka‘i hana hou is my role:
To lead the encore for the continued enjoyment of our activities
Amy Eisenstein says
Beautiful, Michelle! Thank you for sharing.
Randy Gorod says
I have a client where one of the volunteers refers to me as her Moves Management Therapist. I liked it enough to add to my LinkedIn profile.
Amy Eisenstein says
Yes, yes, yes!
Robin Cabral, MA, CFRE says
I was once called – Director of Mission Advancement!
Sam Kayongo says
Local Philanthropy Promoter
Dennis Fischman says
The Union for Reform Judaism has a Director of Audacious Hospitality.
Melissa Soldan says
I would like to be the Director of FUN & FRIEND- raising!
Dani Scott says
Thank you so much! This article was VERY helpful!!!