What’s Stopping You from Raising Major Gifts?
Part 1 of 5: Self-Doubt
Do you ever wish you could raise major gifts, but simply aren’t sure if you can?
Maybe your organization doesn’t have the right:
- donors
- board members
- executive director
- infrastructure
Or maybe it’s time you don’t have enough of.
Or maybe, just maybe, deep down inside you’re worried that you don’t have the skills, confidence, or know-how to really raise major gifts.
The First Step in Defeating Self-Doubt
This is Part 1 of a 5-part miniseries called, What’s Stopping You from Raising Major Gifts?
Whatever the excuse, if you’re thinking “I’m not sure I can do it,” read on!
We’ll address the issues of time, donors, board members, and more in later parts of this series, but for today, we’re going to look inward.
If you’re not confident you can raise major gifts, then you probably won’t.
Today is all about saying, “Yes, I can!”
Take your FIRST meaningful action.
I want you to find a mirror. Right now. (That’s right, I’ll wait.)
Look in said mirror and look yourself in the eye, and say “Yes, I can raise major gifts!”
This is an important first step. Even if you skipped repeating this affirmation in front of a mirror now, make sure you do it after reading this post. Affirmations do work.
Breaking the Cycle of Inaction
I’m sure you’ve heard the definition of insanity: Doing the same thing over and over and expecting a different result.
So my first question to you is this:
What are you going to do differently this year to have a different result?
The answer: You need to take action.
When was the last time you asked someone for a major gift? If the answer was not this month or last month, or maybe even ever, no wonder you’re not raising major gifts!
If you don’t ask, you won’t get.
As you probably know, the first rule of fundraising is: thou shalt ask and ye shall receive. If you don’t ask, you won’t get.
I was speaking with a coaching client the other day, and she told me that one of her biggest donors hadn’t give yet this year. My next question to her was simple: had she asked for a specific amount?
After hemming and hawing for just a moment, she acknowledged that “No,” she hadn’t.
So my question should have really been, “What’s stopping you from asking?”
In many cases, the answer is a lack of experience and, therefore, a lack of confidence. In other words, self-doubt.
3 Tips for Crushing Your Major Gift Raising Self-Doubt
If you doubt your ability to raise major gifts due to a lack of experience, these three tips are just what the doctor ordered.
1. Ask yourself: What have I got to lose?
You can’t lose anything you don’t already have. If you ask, and they say “No,” you’re no worse off than before you asked.
2. Think about what’s at stake.
What if they say “Yes”? Picture yourself announcing the gift to your executive director, your board, your friends and colleagues.
3. Why not you?
Go back to the mirror. Tell yourself, “Yes I can” over and over, and louder and louder, until you believe it.
If others can do it, so can you.
And why not you? You work for an important cause. You’re a good person. And everyone who’s ever raised a major gift started somewhere… just like you.
After reading this post, your self-doubt about raising major gifts should be starting to melt away. If it’s not, or if you have other concerns, I want to hear from you. Leave a comment below.
If you’re still not convinced you can raise major gifts, stay tuned for parts 2 through 5 of this series. We’ll address other obstacles (other than yourself) that might be standing in your way.
This is part 1 of 5 of a 5-part miniseries: What’s Stopping You from Raising Major Gifts? Be sure to read the other posts to overcome every obstacle to raising major gifts — because you can do it!
Maria says
Your positive voice is a gift this morning. Thank you for sharing your wisdom and your “can-do” attitude!
Amy Eisenstein says
Honored. Let me know how it goes.
Heather says
This is a wonderful, inspiring post that I’m going to share with my AFP mentees, both current and former. Thank you Amy for this excellent series.
Amy Eisenstein says
Thank you, thank you!
Mugulusi says
Dear Mrs Amy, thank you, thank you. All along i have been fearing to ask thinking that i dont have experience and that i didn’t deserve it but through your great lessons and advice to us, you have really helped and opened many of our eyes and we shall be in position to to raise major gifts this year. GOD BLESS YOU
Amy Eisenstein says
Mugulusi – you are deserving! As much as anyone else. Go for it and keep us posted!
Catherine says
Amy,
Our Executive Director and I are striking out when we call donors to schedule a meeting. Any tips?