For the first few months of the Covid-19 crisis, I felt like my primary responsibility was getting on the phone with hesitant CEO’s and Board Members and trying to convince them that asking during Covid wasn’t a bad idea. In other words, I was shouting for anyone who would listen that this was actually a good, and appropriate, time to be … [Read more...]
Top 5 Fundraising No-Brainers for Nonprofit Professionals in 2021
According to the Urban Dictionary, here's the definition for a "no-brainer": no-brainer -- noun -- something so obvious to be correct / appropriate, that it requires no contemplation to decide on. General No-Brainers for 2021 I put out a call on social media for 2021 no-brainers. Here are just a few of the responses I got: Wearing a … [Read more...]
Early Xmas for Over 300 Nonprofits Thanks to MacKenzie Scott
I’d like to crown MacKenzie Scott the Giving Pledge Goddess. She took the pledge, and she meant it. If you had several billion dollars, what would you do? If you’re like most billionaires, you wouldn’t give a fraction of your wealth at the speed at which Ms. Scott has done in the recent weeks and months. Ms. Scott has now set a record … [Read more...]
5 Ways to Follow Up with Your Donors When They are Unresponsive
Have you ever asked for a gift, and then crickets? The would-be donor doesn’t get back to you for days, weeks, or even months? You’ve left messages and sent emails. You don’t want to bother them, but you could really use that gift. You’re not sure what to do. This scenario is more common than you might think. The question is, what … [Read more...]
4 Steps to Replace Special Event Fundraising with Virtual Giving
One of the things fundraisers complain most about is fundraising events -- because such events take up so much time and energy. They also put a strain on donors and volunteers. Who really wants to attend another rubber chicken dinner anyway? An Opportunity to Replace Special Event Fundraising These unprecedented times provide your big … [Read more...]
The #1 Worst Habit of Fundraisers Worldwide – Break It
I’m working really hard at being healthy this summer. That means actually exercising and eating less junkfood on a regular basis. Plus, I’m in my mid-40’s. So, I figure it’s now or never. One of the “rules” I’ve made for myself is no eating after dinner. And yet, the other night, I found myself eating not one, but a second helping of … [Read more...]
Does Your Nonprofit Make 50 Asks in 50 Weeks?
The first fundraising book I ever wrote (more than 10 years ago, now), is called 50 Asks in 50 Weeks. Published by CharityChannel Press, it’s now available in its 2nd edition. I mention this because I’m revising and expanding my online training program, Mastering Major Gifts. In the process of improving the program and creating new … [Read more...]
5 Reasons your Nonprofit Should Invest in Virtual Training
The following is a guest post by Matt Hugg, president and founder of Nonprofit.Courses, an on-demand educational resource center for nonprofits. Can virtual learning be your new nonprofit superpower? Smart nonprofits take virtual learning and run with it. The most successful nonprofits are the ones who educate their staff. This … [Read more...]
Virtual vs. In-Person Solicitation: Predicting the Future of Fundraising
For the last decade, I’ve written, spoken, taught, and even preached about the benefits of in-person solicitation for raising major gifts. The success I'm seeing with virtual solicitations taking place these days has made me reconsider some of my own assumptions and question what the future of fundraising will look like. Of course, … [Read more...]
Covid-19 Creates New Ways to Solicit Donors
One refrain that always made me cringe -- yet seemed so commonplace at many nonprofit organizations -- was: That’s the way we’ve always done it. And while I was the first to encourage the boards I worked with or the senior staff I coached to try something new, it seems I may have fallen into that trap myself. Covid-19 is a … [Read more...]
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