We’re right in the midst of the Major Gifts Challenge. To start from the beginning, check out the introductory video here! That’s perfect. Hearing that brings a smile to your face. Determining an appropriate ask amount can be one of the most daunting tasks of the major gift process. Nevertheless, you’ll need to determine an … [Read more...]
An Airtight, Bullet-Proof Way to Overcome Your Fear of Asking
We’re right in the midst of the Major Gifts Challenge. If you’re unfamiliar with the Challenge, check out the introductory video here! Religion and politics may be traditional taboos for conversation, but let’s be honest, asking for money is, for most, the hardest conversation. You have your list of best prospective donors. You’ve … [Read more...]
How to Prime Your Donors BEFORE You Ask for a Major Gift
Welcome to the next video in the Major Gifts Challenge series! If you’re unfamiliar with the Challenge, check out the introductory video here. Here’s some good advice in the pursuit of mastering major gifts. “It's not so much about what you ask as what you don't ask,” says Michael Parkinson, a British Journalist. He speaks volumes about … [Read more...]
3 Brilliant Ways to Cultivate Long Distance Donors for Major Gifts
Welcome back to the Major Gifts Challenge! If you’re unfamiliar with the Challenge, check out the introductory video here. When distance enters a relationship you usually make this request, “Stay in touch.” It’s no different when cultivating relationships with potential major gift donors. Frequently, donors live far from you, or spend … [Read more...]
Precisely How to Conduct Your First Meeting with a Major Donor
We’re in the middle of the Major Gifts Challenge. If you’re unfamiliar with the Challenge, check out the introductory video here! In the last video, you learned how to secure your first meeting with a prospective major gift donor. Hopefully you’ve secured a meeting with a prospective major gift donor. Great job! Set a Goal for Your … [Read more...]
Foolproof Ways to Get a First Meeting with a Major Donor
Welcome back to the Major Gifts Challenge! If you’re unfamiliar with the Challenge, check out the introductory video here. “Let’s meet.” It’s easier said than done. Yet, the first meeting is the foundation to cultivating a relationship that turns prospects into producers. The first step to cultivating a productive relationship with … [Read more...]
A Simple Month-by-Month Cultivation Plan for Major Gift Donors
Cultivating your potential major gift donors builds and strengthens your relationship with them. Cultivation is a fundraising art, and today you’re going to learn tips on Cultivating Donors. Assuming you’ve been following the Major Gifts Challenge, you already should have a list of your top prospective donors ready to cultivate. If … [Read more...]
Recruit Board Members Who Are Hungry to Raise Major Gifts
Welcome back to the Major Gifts Challenge! If you’re unfamiliar with the Challenge, check out the introductory video here. Board member participation significantly improves donor giving. The evidence is abundant. Despite the evidence, one of the most frequent complaints development directors make is, “My board members won’t help raise … [Read more...]
4 Metrics to Measure the Success of Your Major Gift Program
Welcome back to the Major Gifts Challenge! If you’re unfamiliar with the Challenge, check out the introductory video here. Let’s not sugarcoat it... measuring impact can be hard. The issues we tackle in the nonprofit sector are challenging. How Do You Know if You’re Making a Difference? It’s difficult to measure a reduction in … [Read more...]
Winners of the Mastering Major Gifts Scholarship (May 2017)
I'm excited to be opening the doors to the spring/summer session of Mastering Major Gifts. First Things First... We hope you’re getting ready to take your fundraising success to the next level. Here’s what I’m going to share today: The two winners of the Mastering Major Gifts scholarship giveaway Why I decided to launch Mastering Major … [Read more...]
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