All years are stressful when working at a nonprofit, but I think we can all agree, 2020 takes the cake.
With that in mind, I’ve composed a letter for nonprofit Executive Directors to remind them how crucial it is to recognize the tireless work of their Development Directors and fundraising staff.
As a Development Director, you’ve had to do more with less this year. You deserve recognition for what you’ve done to keep your nonprofit afloat. So send this letter from me, Amy Eisenstein, directly to your boss. Or, at the very least, send them a link to this post. They should see this important message.
I want to take a moment to commend you on the amazing job you’re doing leading your nonprofit organization during this extraordinarily bizarre year.
As if your “normal” job of running a nonprofit wasn’t already hard enough, this year, it’s likely you’ve had to do at least one of the following:
- Close your doors (short or long term)
- Pivot and adjust programs and services
- Let go beloved staff members
- Do more with less
Thank you for continuing to lead your team through a pandemic, economic downturn, political turmoil, racial injustice, and more.
I’m also writing to remind you of the incredibly amazing job your Development Director has done under these unbelievably challenging circumstances. They are working from home for the first time — perhaps with children or others underfoot. They are likely overworked and under-resourced. They are stressed and burning out.
It’s up to you to recognize and reward your hardest working team members. Which brings me to…
7 Ways to Reward Your Development Director
Here are seven meaningful ways you can thank your Development Director this holiday season.
1. Time off
This doesn’t cost you or the organization a thing. Surprise them with a day or even an extra week off (to be used in January, after the year-end rush).
2. A raise
Let’s cut straight to the chase — everyone loves to be recognized with a raise. This is the best way to ensure you keep your fantastic development staff person for years to come.
3. A bonus
If a raise isn’t an option, a year-end bonus might be just the thing to show how much you appreciate their hard work.
4. A Promotion
A title change, more responsibility, and yes — a raise — will let your Development Director know how much you value their effort.
5. A gift
Probably not as good as the above items, but giving your Development Director a thoughtful token of your appreciation with a sincere note can go a long way.
6. Public Recognition
Thank your Development Director publicly at your board meeting or next appropriate event. Make sure public recognition is something they would appreciate. This is not a good option for everyone, especially if it might cause embarrassment.
7. Certificate of appreciation
Publicly or privately present your Development Director with a framed certificate of appreciation, along with a personal note. Make a copy for their employee file.
Along with your gesture (large or small), be sure to point out a few things you are especially grateful for this year. Maybe they did an extraordinary job…
- Calling new donors
- Increasing donor retention rates
- Writing personal notes to donors
- Upgrading systems and infrastructure
- Scheduling meetings with donors
- Asking for major gifts
- Securing planned gifts
- Planning a capital campaign
- Working with board members
- Recruiting new volunteers
This list could go on and on.
By pointing to one or two specific things your Development Director did especially well, they will know you’re paying attention and noticing their hard work. This verbal and written recognition of their talents will go farther than any raise or promotion.
Lastly, as a thank you for all the hard work you’ve done this year as an Executive Director, give yourself a day off. While you’re at it, download my 31 Rules for Better Fundraising and a Better You.
Sincerely,
Amy Eisenstein, ACFRE
What will you do to recognize the hard work your team, colleagues, and leadership are doing this holiday season? A little recognition goes a long way.
Joel Hirsh says
Hello Amy,
I love your material and eBooks. We have just recently established our own nonprofit, Root to STEM Education Foundation. I am currently the treasurer, CEO, and Executive Director.
I was wondering if you would be able to join our Board of Directors. If you are too busy I was wonder if you were aware of any other funding experts that could lend their expertise to our foundation. We are very mission-driven, and are currently in curriculum development, ad have not received cash grants yet or hired on employees.
I know you are a funding consultant and that Board/Staff Development is not your specialty however I figure I would ask, as we are too busy right now to even look at funding. I personally have more experience with Grant funding than Annual, Crowdfunding, Planned Giving, Major Gifts, etc. Although I have a lot of academic knowledge on the subject.
We are currently waiting on our exemption letter from the IRS but are fiscally sponsored but the nation’s oldest education related nonprofit. You can always call my cell at 412-980-8364 or root2stem.consulting@gmail.com.