Major gift fundraising is about helping donors achieve their philanthropic goals. Of course, it’s about achieving your mission, too. But it’s important to remember the purpose from the prospective of your donor. And many donors would like to do more for your mission than they think they can -- which would, of course, benefit your … [Read more...]
How Raising Major Gifts is Like a Marriage Proposal… Slow and Steady
Heading into Valentine’s Day, there will be countless marriage proposals. However, most of these proposals will not be spontaneous -- they will be well planned, and carefully executed events. The “proposer” has probably made arrangements for a memorable occasion -- at a minimum, reservations at a favorite or fancy restaurant. It’s likely … [Read more...]
5 Years From Now: Looking into Your Future and Your Donors’ Futures
Recently I hosted a webinar called, How to Make Better Fundraising Asks… and Get Donors to Say “Yes”! (You can catch the replay here.) In the webinar, I talked about how it’s important for donors to feel great about their donations so that they continue to give again and again. As a fundraiser, it’s important for you to think about the 3rd, … [Read more...]
How to Best Engage Mid-Value Donors: Interview with Kimberly Blease
Interested in growing your mid-level donor income? Watch this interview with Kimberly Blease, VP of Client Relationships at Blakely, to learn how to best communicate with mid-level donors so they feel more involved and engaged. The full interview transcript (with minor edits for clarity) appears below. Mid-Value Donors … [Read more...]
Find Hidden Gems in Your Donor Database: Interview with Steven Shattuck
Who's hiding in your donor database? In this video interview with Steven Shattuck, Bloomerang's Chief Engagement Officer, you'll discover how to find all those hidden gems in your donor database. Here's what to look for... The full interview transcript (with minor edits for clarity) appears below. Finding Diamond-in-the-Rough … [Read more...]
The Easiest Way to Raise More Money: Give Thanks to Donors
During the holiday season, it’s only natural that you’re thinking about gratitude. And, there’s good news -- thanking your donors is one of the easiest ways to raise more money. That’s because how (and if) you thank your donors plays a large role in whether or not they give to your organization year after year. Whether you send a … [Read more...]
Is Major Gift Coaching Even a Thing?
A generation ago, coaches were primarily reserved for athletes. Today, they're still valued for teaching the technical skills of any number of sports, strength training, endurance, focus, and so much more. If you want to be a professional athlete or go to the Olympics, you need multiple coaches. Now coaching is becoming mainstream for all … [Read more...]
Foolproof Way to Make a Compelling Case that Keeps Your Donors Giving
One of the challenges you may face when attempting to raise major gifts is struggling to “convince” donors to give. In reality, you shouldn’t have to convince them at all... they should want to give! So how can you create a compelling case for support? You do so by writing a compelling case for support, which focuses on benefits, not … [Read more...]
Raising Major Gifts with a Culture of Philanthropy: Interview with Susan Holt
From the AFP International Conference on Fundraising in New Orleans earlier this year, Susan Holt, President of Vision Philanthropy Group, talks about creating a culture of philanthropy that reinforces raising major gifts. The full interview transcript (with minor edits for clarity) appears below. Looking at Your Own … [Read more...]
Asking for Donations with Ease – Part 4: You Can Do It! Here’s How…
Asking for Donations with Ease is a 4-part series that will help you overcome your fear of asking and gain so much confidence that asking will become second nature. In part three of this series, I explained why using a system for asking is so effective. In this post, you'll discover how you can apply this new Power Asking system to your own … [Read more...]
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