Donors are far more likely to make a subsequent gift to an organization when they feel appreciated. Which begs the question: What are you doing to make absolute sure your donors feel appreciated? Acquiring New Donors Costs More Money It costs significantly more money to acquire new donors than to keep your old ones. And donors who have … [Read more...]
Help Your Executive Director Embrace Their Role in Raising Major Gifts
Executive Directors have unique roles to play when it comes to raising major gifts. It’s not a role they can hand off to a Director of Development. It’s not a role a board member can play. It’s a role uniquely held by the CEO at your organization. Think about a leader or a boss you’ve been excited to follow. That’s the kind of person who … [Read more...]
Asking for a Gift: When Does “No” Truly Mean “No”?
You're finally ready to ask a prospective donor for a gift... You've prepared. You've practiced. You've overcome your fear of asking a donor for a gift. So you make the ask, wait patiently for a response, and the person says, “No.” Your heart sinks. When a Donor Says "No" How do you know when a donor says “no” that it really … [Read more...]
3 Reasons Setting Goals Will Help You Raise Major Gifts
Major gift fundraising is a crucial component of any nonprofit organization's revenue stream, and setting goals is a vital part of ensuring the success of a major gift fundraising effort. If you are like many other fundraisers, you may have general fundraising goals, but are less likely to have major gift goals specifically. Having … [Read more...]
Fundraising New Year’s Resolutions – Realistic or Ridiculous?
Like most people, I’m not the best at keeping resolutions -- and yet, I always make them. Why do we torture ourselves if we fail at keeping resolutions year after year? It’s because we believe we can do better, holding out hope. And with the right formula, we can succeed. From Fundraising Resolutions to Goals You might do better to … [Read more...]
Major Gift Fundraising: Reflections, Observations, and Predictions for 2023
While trying to decide what to write for my final post of the year, I looked back over some of my older posts for inspiration. I cherry-picked a collection of nuggets that I hope will be inspirational and motivational. Everyone Should Have a BHAG, Including You! I began the year with a post about creating a BHAG, a Big Hairy Audacious Goal … [Read more...]
How to Deal with Disappointment When Raising Major Gifts
Fundraising can be full of frustration and disappointment. This is especially true when a donor doesn’t respond the way you'd hoped they would. There is a Bright Side to "No" However, there is a bright side to no. When you get a string of no’s, it could be a sign that you're being brave. And if you’re not getting any no’s, it’s definitely … [Read more...]
How to Tame the Scariest Part of Fundraising – The Ask
Asking for gifts can be scary. Especially if you’ve never done it before. There are many reasons fundraising is frightening. I can think of five right off the top of my head: Fear of rejection Fear of the unknown Fear of messing up the ask Fear of offending the donor Fear of saying something stupid If you’ve never asked for a … [Read more...]
5 Times I Was Wrong About My Approach to Fundraising
The first decade of my fundraising career, I made many mistakes. Of course, mistakes aren’t necessarily bad if you take the opportunity to learn from them. Fortunately, I’m older and wiser now, and I hope you can learn from my own missteps. After 25 years of fundraising, I’ve learned a lot and am happy to pass along these tidbits to you. … [Read more...]
6 Ways to Thank Donors Virtually and Really Stand Out
Recently I was leading a training on raising major gifts and one of the participants asked how she could steward donors virtually. It got me thinking about why stewardship is important and why you should think outside the box when following up with donors after they make a gift. The Importance of Stewardship Stewardship is the fourth and … [Read more...]
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