While I would never recommend rushing a major gift ask, I’m guessing there are several asks you could make in the next few weeks. If you really want to boost your year-end revenue, as well as establish your prowess as a major gift superstar, make a commitment to solicit at least ten major gifts before year-end. I know you can do it! 1. … [Read more...]
Navigating Fall Fundraising During a Contentious Election
As we enter the final quarter during a pivotal election year, fundraisers face a unique challenge -- how to keep supporters engaged, inspire giving, and maintain momentum while navigating the distractions and heightened emotions of a contentious election season. With the added layers of economic uncertainty, political turmoil, and the … [Read more...]
A Modern Look at Raising Major Gifts: From Cycle to Timeline
For many years, I wrote and spoke about the fundraising cycle. You know, identify donors, cultivate, solicit, and steward them. Start again, and round and round you go. But that’s not how real relationships work. Relationships evolve over time. So to be honest, a cycle doesn’t exactly make sense. Consider Donor Relationships on a … [Read more...]
Attract Donors for Life by Communicating Impact
Although our sector focuses on impact, I'm not sure we're very good at communicating that impact, or for that matter, the case for support. In other words: Why should someone give to your organization? What difference will it truly make? And if the impact takes months or years, do you track it? And how will your donors know? These … [Read more...]
Talking About the Uncomfortable Subject of Money with Donors
In many cultures -- ours included -- talking about money is taboo. It’s considered impolite to talk about how much you make, how much your home costs, etc. Of course, you can find out some of this information online, but it’s more likely you’d look it up than ask your friend how much they make. Consider the Uncomfortable Subject of … [Read more...]
How To Cultivate Prospects and Build Lasting Donor Relationships
Cultivation is the process of building relationships, which is what fundraising is all about. But how well you cultivate your prospective donors will determine just how likely they are to give to your cause. What Cultivation *IS NOT* Many fundraisers have some misconceptions about cultivation. Cultivation is NOT: A monologue about how … [Read more...]
Challenge: Double Your Fundraising in the Next 12 Months
Have you ever asked yourself, “What would I do if I could not fail?” I find that question incredibly inspiring. The question has led me to: Write a book (three, actually) Give keynote speeches Run 5K races Build successful businesses Don’t think incrementally -- think BIG! What have you got to lose? Think BIG, but Also Think … [Read more...]
The Power of One Hour for Fundraisers and Nonprofit Leaders
Recently I spent one hour with my speaking coach. A power-hour. I'm working on some new speaking topics and keynote talks scheduled for later this spring and summer, and I want to make sure I am as prepared as possible. I hadn’t done my homework in advance of our meeting, so I nearly canceled. And that would have been a HUGE mistake. We … [Read more...]
Above All, Raising Major Gifts Requires Deadlines and Accountability
Setting goals and meeting them is important -- especially when it comes to major gift fundraising. In fact, I'd argue that it's impossible to raise major gifts well if you don't: Set deadlines Keep yourself accountable Why Accountability Matters -- for ANY Goal In early January, I shared some of my New Year’s Resolutions with my … [Read more...]
2 Great Ways to Qualify Major Gift Prospects and Narrow Your List
If you're planning to raise major gifts this year or are considering a capital campaign, it's critical to focus on the right donors. You'll be far more strategic (and successful) when you qualify your donors. Qualifying Major Gift Donors is Important! If you’re not sure who your biggest and likeliest prospective donors are, you're likely … [Read more...]
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