Donor Repellent ... you don’t want spray that on your donors! There’s one message that emits Donor Repellent big time, more than anything else. You’ll want to avoid that message, since attracting donors (not repelling donors) is your job. Desperation = Donor Repellent The Donor Repellent message is desperation. It’s easy to mistakenly … [Read more...]
5 Ways to Celebrate Your Donors on Valentine’s Day
Nothing says love more than Valentine’s Day. So why not take some extra time this month to tell your donors how you feel about them? Shoot a few arrows of gratitude from your quiver of thankfulness! 5 Ways to Show Donors You Care You’ll want to avoid cliché things like sending flowers and chocolates, but there are other great ways which … [Read more...]
Cracking the Donor Code: 4 Factors that Guide Donor Actions
Up close and personal -- that’s the nature of finding major gift donors. That may feel uncomfortable to you and your potential donor. That explains why donors can seem mysterious and elusive. You can break through the mystery by understanding some fairly universal principles that guide their actions. To accomplish your major gift goals, you … [Read more...]
How to Solve Your Donor Retention Problem: Interview with Claire Axelrad
Claire Axelrad is fundraising coach, blogger and creator of Clairification -- her own mini online fundraising school. In this interview, Claire explains how you can increase donor retention at your nonprofit. This video is sponsored by Bloomerang. Help yourself to free fundraising resources including educational webinars, … [Read more...]
Donor Retention vs. New Donors: Donor Retention ALWAYS Wins
Welcome back to the Major Gift Challenge. If you’re unfamiliar with the Challenge, check out the introductory video here. Your organization has a bottom line. You don’t measure it as profit, but rather the good it generates. There’s a balance in fundraising known to impact that bottom line. It is the relationship of “donor retention” … [Read more...]
Bright Spots and Relationship Building: Interview with Kim Klein
In this interview with Kim Klein, an internationally known nonprofit trainer, speaker and author, we discuss how to build the best relationships with donors and learn from nonprofit Bright Spots. This video is sponsored by Bloomerang. Help yourself to free fundraising resources including educational webinars, assessments and … [Read more...]
Focus on Your Nonprofit’s Impact: Interview with Nick Fellers
Have you ever thought about what the concept “non-profit” really means? Our entire sector is defined by “lack” -- what we don’t have ... profit. It’s confusing, because the fact is, we are supposed to make a profit. It’s simply that we reinvest the “profit” in programs and services instead of distributing it back to investors. In this … [Read more...]
3 Brilliant Ways to Cultivate Long Distance Donors for Major Gifts
Welcome back to the Major Gifts Challenge! If you’re unfamiliar with the Challenge, check out the introductory video here. When distance enters a relationship you usually make this request, “Stay in touch.” It’s no different when cultivating relationships with potential major gift donors. Frequently, donors live far from you, or spend … [Read more...]
How to Pivot with Difficult Donors: Interview with Anne Melvin
In this post, I speak with Anne Melvin, Director of Training at Harvard’s Central Fundraising Office. This video is sponsored by Bloomerang. Help yourself to free fundraising resources including educational webinars, assessments and downloadables. Interview Highlights Watch the full interview above or read the highlights … [Read more...]
Foolproof Ways to Get a First Meeting with a Major Donor
Welcome back to the Major Gifts Challenge! If you’re unfamiliar with the Challenge, check out the introductory video here. “Let’s meet.” It’s easier said than done. Yet, the first meeting is the foundation to cultivating a relationship that turns prospects into producers. The first step to cultivating a productive relationship with … [Read more...]
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