Heading into Valentine’s Day, there will be countless marriage proposals. However, most of these proposals will not be spontaneous -- they will be well planned, and carefully executed events. The “proposer” has probably made arrangements for a memorable occasion -- at a minimum, reservations at a favorite or fancy restaurant. It’s likely … [Read more...]
5 Years From Now: Looking into Your Future and Your Donors’ Futures
Recently I hosted a webinar called, How to Make Better Fundraising Asks… and Get Donors to Say “Yes”! (You can catch the replay here.) In the webinar, I talked about how it’s important for donors to feel great about their donations so that they continue to give again and again. As a fundraiser, it’s important for you to think about the 3rd, … [Read more...]
How to Best Engage Mid-Value Donors: Interview with Kimberly Blease
Interested in growing your mid-level donor income? Watch this interview with Kimberly Blease, VP of Client Relationships at Blakely, to learn how to best communicate with mid-level donors so they feel more involved and engaged. The full interview transcript (with minor edits for clarity) appears below. Mid-Value Donors … [Read more...]
Take the Fundraising Fitness Test: Interview with Jim Greenfield
In this interview, fundraising legend Jim Greenfield talks about the importance of the Fundraising Fitness Test and explains how you can take this free test and have your donor data analyzed. The full interview transcript (with minor edits for clarity) appears below. What is the Fundraising Effectiveness Project? AE: Hi. … [Read more...]
The ABC’s of Identifying Major Donors: Access, Belief, Capacity — and Generosity?
If you are responsible for major gift fundraising, one of your important tasks is to identify prospective major gift donors. In other words, you need to discover those people who are most likely to give major gifts to your organization. Frequently, development professionals will call me in search of “new” potential prospects for major … [Read more...]
10 Questions to Ask Donors BEFORE Asking for a Gift
You understand fundraising is about relationships. But building relationships with donors is easier said than done. One reason building relationships is challenging is that it's often difficult to get meetings with prospective donors. And you do need to meet with donors to learn about them and build the relationship. Another reason … [Read more...]
Get Your Board on Board with Fundraising: Part 2 – Manage Expectations
In order to ensure success in getting board members to help with fundraising, it’s critical that you manage expectations -- both theirs, and yours! Many board members who don’t currently help with fundraising might get involved if they clearly understood what was expected of them… and HOW to be successful. In part 1 of this series, you … [Read more...]
Let’s Get Personal – Getting to Know Your Donor BEFORE Asking for a Major Gift
Major Gifts are a personal affair. They’re not just responses to general appeals, special programs or online campaigns. Donors make major gifts because they feel passionate about a cause or organization ... AND they generally have a personal connection to that cause: They have a family member with cancer They grew up loving the great … [Read more...]
Get Your Board on Board with Fundraising: Part 1 – Alleviate Fear
I’m on the road this month, speaking at conference after conference. And I find that I’m being asked, more and more, to speak about boards and fundraising. The absolute first step to get board members to help with fundraising is to alleviate fear. Alleviate Your Board's Fear of Fundraising Fundraising can seem scary. It’s not … [Read more...]
Question: Should You Ask for a Gift on a First Visit with a Donor?
One of the questions I'm repeatedly asked is: Can I Ask for a Major Gift on the First Visit? This reminds of when I was a child and I would ask for something -- and my father would quickly correct my grammar -- you CAN, but you MAY NOT. As a child, I would sometimes ask something like, “Can I have a pet snake?” His immediate response … [Read more...]
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