Unfortunately, I’m coming to you with some sad news today. This week, we lost a legend in the nonprofit sector. John Haydon lost his battle with cancer. You may know John’s work. He was a prolific writer, blogger, author, teacher, trainer, and speaker. John Haydon's Legacy: Donor Care If you’re not familiar with John's work, I have … [Read more...]
Setting Goals to Raise More Money: What’s Your ONE THING?
As we head into the New Year, it’s only natural to start reflecting on the year gone by and begin planning for the year to come. As you begin this process, you’ll want to think about things you did well and those you wish you’d done better. The years seem to go by faster and faster. It’s hard to imagine that it was 20 years ago when we … [Read more...]
A Capital Campaign Tool You Can Use to Raise Major Gifts
The most important capital campaign tool is the gift range chart. This chart demonstrates how many gifts (and donors, and prospective donors) at each level (amount) it will take a reach your goal. Traditionally this tool has been used exclusively for capital campaigns, but the principles apply equally to raising major gifts for your annual … [Read more...]
Would Your Nonprofit Pass a Fundraising Audit? 5 Critical Rules
There are some basic and universal fundraising principles that should be followed by every nonprofit organization. Unfortunately, for a variety of reasons, these “rules” of fundraising are frequently broken. Sometimes fundraising best practices are not followed due to lack of staff and resources. Other times it’s simply a lack of … [Read more...]
An Effective Major Gifts Plan Template: Just 4 Simple Steps
I’m regularly asked for a major gifts plan template. Over the years, I’ve worked to refine the process and make it as simple as possible. Here’s a major gift plan template broken down into 4 steps: Major Gifts Plan Template in 4 Steps Identify the best prospective donors for your organization. Build relationships with those donors and … [Read more...]
Christmas in July: 6 Ways to Prepare for Year-End Giving
You may think it’s too early to start thinking about Christmas, but that’s exactly what I want you to do. Yes, think about year-end giving starting right now... in July. Once September rolls around, it's already too late. 6 Early Ways to Prepare for Year-End Giving There are many things you can do NOW to increase your year-end results, so … [Read more...]
4 Unquestionable Major Gift Fundraising Metrics to Accelerate Your Program
You’ve probably heard the saying, “If you don’t know where you’re going, you won’t know when you’ve arrived.” And that holds doubly true when raising major gifts. In order to accelerate your major gift fundraising program, it’s essential to define what a major gift is at your organization (no, it's not the same at every organization) and … [Read more...]
What’s Your Nonprofit Job Title – Chief Excrement Officer?
I recently facilitated a major gift workshop for professionals from animal nonprofits. You know, animal shelters and rescue organizations. Many didn't have development professionals on staff. For the most part, the Executive Director was responsible for “doing it all.” Not only was the Executive Director the chief, cook, and bottle washer, … [Read more...]
How to Best Engage Mid-Value Donors: Interview with Kimberly Blease
Interested in growing your mid-level donor income? Watch this interview with Kimberly Blease, VP of Client Relationships at Blakely, to learn how to best communicate with mid-level donors so they feel more involved and engaged. The full interview transcript (with minor edits for clarity) appears below. Mid-Value Donors … [Read more...]
How Setting Goals Helps You Raise More Money and So Much More
The end of the year is always a good time to reflect on the year that’s ending, and look forward to the New Year that’s about the begin. It’s a time when many people make resolutions. Sadly, most resolutions are broken before you can drive to the gym to get some use out of your new membership. So the question is this: How can you set … [Read more...]
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