From time to time, I like to share a different voice, perspective, and expertise on my blog. Having a strong digital presence is such an critical part of modern fundraising, so I turned to my colleague, Lou Kotsinis, Co-founder and CEO of BCS Interactive, for some words of wisdom. Lou is a digital marketing expert for causes and … [Read more...]
4 Steps to Crush Your Fundraising BHAG in 2022
Do you have a BHAG? That is, a Big Hairy Audacious Goal? You may be familiar with this popular term coined by Jim Collins and Jerry Porras in their book, Built to Last. Now, it’s a widely used expression and concept to help with long-term planning and visioning. Set BHAGs to Establish Long-Term Goals Companies often set BHAGs for … [Read more...]
6 Definitive Fundraising Trends to Follow in 2022
As we approach the final weeks of 2021, it’s important to reflect on how your fundraising went this past year and what you might do differently in the coming year. You know the definition of insanity -- doing the same thing over and over and expecting a different result. Likewise, the expression, "if it ain’t broke, don’t fix it." Your job … [Read more...]
3 Campaign-Style Ways to Engage Donors BEFORE You Ask for a Major Gift
A common refrain in fundraising is how important it is to engage donors before asking for a gift. And yet, engaging donors is easier said than done. Engaging Major Gift Donors, Campaign-Style Experienced fundraisers know they are supposed to ask donors for advice. In other words, ask them for something other than money. Asking for advice … [Read more...]
When to Take Risks: Is Your Nonprofit Penny-Wise and Pound-Foolish?
Is your nonprofit penny-wise and pound-foolish? What's your organization's risk tolerance, and when is it a good idea to take risks? This big-picture post provides the answers to those questions. Risk Aversion (i.e., The Path Untraveled) No doubt, you’ve heard the expression: It takes money to make money. But what does that even … [Read more...]
To Nonprofit Leaders and Donors: Focus on Impact, Not Fees
As fundraisers, we wish donors would focus on the IMPACT of our work -- not the operating costs. And yet, sometimes, as nonprofit leaders, we’re focused on the wrong things too. Focus on Impact, Not Fees: A Personal Example Recently, I was contacted about consulting by a development director named Sam. Sam had already interviewed several … [Read more...]
3 Critically Important Ways of Measuring Fundraising Success
The most obvious way of measuring fundraising success is dollars raised. However, when your boss and board only focus on dollars raised, they miss a huge piece of the picture -- and that can have serious consequences. Let’s take the example of a new Development Director named Sasha. Sasha's Story: Is She Doing a Great Job? In her first … [Read more...]
Boring Development Meetings? 6 Ways to Energize Your Team
Recently, I received an email from Janet, who asked: We have been having weekly major gifts meetings for quite some time. Our meetings seem to be getting very stale and everyone dreads them every Monday. I would love to hear if other development teams have weekly meetings, and what they actually discuss each week. Thanks! Great question, … [Read more...]
Nonprofit Board Retreat on Zoom? 3 Must-Have Agenda Items
If you haven’t had a board retreat yet this year, this post is for you! That’s because every nonprofit board should have an annual retreat. And this year is no exception. If anything, a board retreat is more critical than ever as we begin to recover from the COVID-19 pandemic. Board Retreat Agenda Items for Zoom There are three … [Read more...]
Raise More Money: Highly Recommended Tools and Services for 2021
Every year, I invest in at least one new service, program, or technology to make my life easier or more effective (preferably both). Last week, I asked everyone who receives my weekly newsletter for suggestions about your favorites. Top Recommended Tools and Services for 2021 Keep in mind -- most of these are not personal endorsements. I … [Read more...]
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