Have you ever been confused when people mention their annual fund, campaign or appeal? What exactly are they talking about? Your annual fund or campaign should be a year-long, multi-pronged effort to raise funds for your annual programmatic and operational needs. Annual campaigns often include traditional appeal letters (close to the … [Read more...]
The Smartest Way to Raise More Money in 2011
Another year is almost over. Was your 2010 fundraising as successful as it could’ve been? You probably didn’t raise as much money as you should’ve because you aren’t asking as often as you could’ve. And, it’s not because you didn’t want to. It’s because you may not know exactly how, and because you’re overwhelmed with day-to-day … [Read more...]
Call Foundations First: Win More Grants!
The most important thing I ever learned about writing grants, and winning grants, I learned at a “meet the funders” panel. In response to a question about relationship building, one panelist complained that most applicants never contacted him or his foundation in any way except for the grant application itself. He continued to say that even … [Read more...]
Raise More Money Selling Sponsorships, Not Tickets
“Should we lower the ticket price to our event?” is the question I have been asked over and over by clients and colleagues this year. My answer is an emphatic NO! There are two primary reasons: First, there are people who have the ability to continue to pay the regular ticket price (or sponsorship level). By lowering ticket prices (and … [Read more...]
5 Ways to Get More Involved in Fundraising
This list focuses on easy, doable tasks which make it simple for you (or your boss) to get more involved in fundraising for your nonprofit. 1. Meet with Donors Schedule at least two meetings per month with current and prospective donors. Meeting topics can include: thanking donors for prior gifts; asking open ended questions to get to know … [Read more...]
Writing Year-End Appeal Letters: 7 Critical Tips
In the early fall it’s the perfect time to start thinking about holiday year-end giving. If you're like so many others who haven’t started your annual appeal letter, what are you waiting for? Time is running out. You can’t afford to be late with your appeal this year, because people with limited resources are going to give to the first … [Read more...]
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