Maybe you don't yet need to hire a fundraising consultant or coach — what you need instead is just the answer to a burning question about fundraising (possibly even one you’ve been embarrassed to ask). If that's the case, you'll be excited to learn about my new video blog series: Ask the Fundraising Expert. Ask the Fundraising … [Read more...]
Black, White, or Gray: How are Your Fundraising Ethics?
Have you ever been in a situation that didn’t feel quite right? Or, where you weren’t sure what to do? We all have, and it’s probably because some ethical dilemma was taking place. Sometimes there’s a clear-cut answer when it comes to ethics — such as when ethics and the law intersect. For example, you shouldn't steal — … [Read more...]
4 Actions You Can Take Today to Raise More Year-End Money
Now that the Major Gifts Challenge has officially come to an end, it's time to think about the significance of year-end giving to your organization. If you’re like most organizations, you might get 40% or more of your total fundraising revenue in the last few weeks of the year. That’s a HUGE deal. So what are you going to do differently this … [Read more...]
How to Measure Your Success with Major Gifts Fundraising
At the end of each year, it’s important to reflect on how you did in asking for major gifts, measure your results, and review what could be done better or differently during the next year. And, don’t forget to celebrate any success you had! Did you receive your first ever major gift this year? If so, it’s time for a celebration! That … [Read more...]
How to Set Your Major Gift Fundraising Goal for Each Year
As we wind down the Major Gifts Challenge, it's important to consider the best way to set your major gift goals going forward. Some organizations use last year's results to set the next year's goal, but that's not always a good idea because year-to-year totals can swing wildly depending on all sorts of circumstances. This is particularly … [Read more...]
The Importance of Goals and ACFRE Certification
We all know that goals are critical in the world of fundraising. Whether you're in your first capital campaign or your umpteenth annual fund drive, setting measurable, achievable (yet lofty) goals is one of the primary keys to success. On Achieving My Own Goals As a fundraising consultant, the same is true for me in a different way. In order … [Read more...]
Leveraging Your Board Members for Major Gift Fundraising
The Major Gift Challenge has been on for 9 months now and participants are starting to see some great success! I’ve taken you from identifying your donors through the ask and follow-up. So for the last three months of the year, I’m going to veer off the course we’ve been on a bit and tackle some important related topics. The topic of … [Read more...]
Include Major Gifts in Your Year-End Fundraising in 5 Easy Steps
Time is running out if you want to raise major gifts for your organization in time for year-end. My friend, colleague and mentor, Gail Perry, has put together a panel of the best-of-the-best experts in the field of fundraising to help you raise more money by year-end this year. I was honored to be included in the line-up and my topic, of … [Read more...]
After the Ask: The Follow Up-Plan
Congragulations — you've made the ask! (If you're not quite there yet, go back a step and prepare for any twists and turns your ask meeting might take. Be sure to read my post Why Maybe is the Best Answer When Asking for a Major Gift about how to respond when a donor says “Yes,” “No,” or “Maybe” during the ask meeting. That post also … [Read more...]
How to Ask for a Major Gift: Who, Where, and What
Hopefully you spent some time in the Major Gifts Challenge cultivating your donors. If not, there’s always time to start now. So, you should be ready (or almost ready) to ask your major gifts prospects for a gift. Before you know it, it will be the end of the year, so you need to ask sooner, not later. Some people won’t be available to … [Read more...]
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