Claire Axelrad is fundraising coach, blogger and creator of Clairification -- her own mini online fundraising school. In this interview, Claire explains how you can increase donor retention at your nonprofit. This video is sponsored by Bloomerang. Help yourself to free fundraising resources including educational webinars, … [Read more...]
Donor Retention vs. New Donors: Donor Retention ALWAYS Wins
Welcome back to the Major Gift Challenge. If you’re unfamiliar with the Challenge, check out the introductory video here. Your organization has a bottom line. You don’t measure it as profit, but rather the good it generates. There’s a balance in fundraising known to impact that bottom line. It is the relationship of “donor retention” … [Read more...]
Future-proof Your Nonprofit with a Culture of Philanthropy: 3 Things You MUST Do
Welcome back to the Major Gift Challenge. If you’re unfamiliar with the Challenge, check out the introductory video here. Culture is the heart of an organization. If your organization’s culture doesn’t include philanthropy, it’s going to be a challenge to raise funds -- especially major gifts -- and address the needs of your cause. What … [Read more...]
The Virtues of being a Disrupter: Interview with Marcia Coné
Marcia Coné is President of Marcia Coné Consulting and author of Permission Granted: Changing the Paradigm for Women in Leadership. In this interview, Marcia extols the virtues of being a change-making disrupter for your cause. This video is sponsored by Bloomerang. Help yourself to free fundraising resources including educational … [Read more...]
Your Future Major Gifts Depend on Top-Notch Stewardship
Welcome back to the major gifts challenge. If you’re unfamiliar with the Challenge, check out the introductory video here. Fundraising is a cycle. It doesn’t stop after one gift. Each step is important. Stewardship is the fourth and final stage of the fundraising cycle. It’s the super-important follow up work after a gift is made. We … [Read more...]
Planned Giving and Major Gifts: A Winning Combination
The Major Gift Challenge has taught you how to plan. Planned Giving is future-oriented, and designed to benefit the donor and your cause. It’s not your plan, it’s your donor’s plan, and it’s an important part of your Major Gift program. If you’re unfamiliar with the Challenge, you can learn more about it here. Planned Giving can … [Read more...]
Bright Spots and Relationship Building: Interview with Kim Klein
In this interview with Kim Klein, an internationally known nonprofit trainer, speaker and author, we discuss how to build the best relationships with donors and learn from nonprofit Bright Spots. This video is sponsored by Bloomerang. Help yourself to free fundraising resources including educational webinars, assessments and … [Read more...]
After Asking for a Major Gift: How to Respond to Yes, No, and Maybe
We’re right in the midst of the Major Gifts Challenge. If you’re unfamiliar with the Challenge, check out the introductory video here. Every conversation, negotiation and meeting has a close. While I’m not talking about closing a deal, I am talking about closing the ask meeting. Regardless of the donor’s decision, you need to leave the … [Read more...]
Practice and Prepare: A Strategic Pair for Your Ask Meeting Agenda
We’re right in the middle of the Major Gifts Challenge. If you’re unfamiliar with the Challenge, check out the introductory video here. In the last video, you learned how to determine an ask amount. Once you’ve determined that amount, you want to ask for it with confidence. There’s an old adage that teaches you the basics -- “practice … [Read more...]
Focus on Your Nonprofit’s Impact: Interview with Nick Fellers
Have you ever thought about what the concept “non-profit” really means? Our entire sector is defined by “lack” -- what we don’t have ... profit. It’s confusing, because the fact is, we are supposed to make a profit. It’s simply that we reinvest the “profit” in programs and services instead of distributing it back to investors. In this … [Read more...]
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