Recently I hosted a webinar called, How to Make Better Fundraising Asks… and Get Donors to Say “Yes”! (You can catch the replay here.) In the webinar, I talked about how it’s important for donors to feel great about their donations so that they continue to give again and again. As a fundraiser, it’s important for you to think about the 3rd, … [Read more...]
Calling Women Fundraisers: Where You Sit Matters
Did you know that women are less likely to sit at the head of the table than their male peers/counterparts? Many women still sit in the back of the room or off to the side, even when they hold positions of power. Just the other day, I sat in a room with a female Executive Director who sat in the middle of the table, leaving the power seat … [Read more...]
Rethinking Capital Campaigns: A New Way to Lead a Successful Campaign
Capital campaign fundraising is on the brink of an irrevocable and irreversible change. This move is making high-quality, professional expertise available at a fraction the cost. This change is taking place across a number of sectors. Whether legal, medical, accounting, or even capital campaigns, expertise is no longer held by a select … [Read more...]
When Asking Goes Wrong: A Case Study in Communication Failure
Communicating by email and text can be tricky. You don’t have the advantage of vocal inflection as you do on the phone, or visual cues as you do in person. Not to mention potential grammatical errors -- which can sabotage the best of intentions. For example, “Let’s eat, grandpa” versus “Let’s eat grandpa.” When Asking Goes Wrong -- … [Read more...]
Women in Fundraising: 3 Keys to be More Successful
The vast majority of professional fundraisers are women (70-80% by most counts), and yet a majority of these women would not consider themselves “power askers.” On the contrary, many would describe their asking skills as weak, timid or even passive. In the age of #MeToo, it’s time for women fundraisers to stand up and take charge. We need … [Read more...]
New Year’s Reading List for the Savvy Nonprofit Professional
Reading is important, whether you read for pleasure or for business, or both! So what’s on your reading list for the New Year? Reading is Fundamental for Nonprofit Professionals As a nonprofit professional, reading is vital for staying on top of fundraising trends and strategies. It’s also important to stay informed, knowledgeable and … [Read more...]
How to Best Engage Mid-Value Donors: Interview with Kimberly Blease
Interested in growing your mid-level donor income? Watch this interview with Kimberly Blease, VP of Client Relationships at Blakely, to learn how to best communicate with mid-level donors so they feel more involved and engaged. The full interview transcript (with minor edits for clarity) appears below. Mid-Value Donors … [Read more...]
How Setting Goals Helps You Raise More Money and So Much More
The end of the year is always a good time to reflect on the year that’s ending, and look forward to the New Year that’s about the begin. It’s a time when many people make resolutions. Sadly, most resolutions are broken before you can drive to the gym to get some use out of your new membership. So the question is this: How can you set … [Read more...]
Find Hidden Gems in Your Donor Database: Interview with Steven Shattuck
Who's hiding in your donor database? In this video interview with Steven Shattuck, Bloomerang's Chief Engagement Officer, you'll discover how to find all those hidden gems in your donor database. Here's what to look for... The full interview transcript (with minor edits for clarity) appears below. Finding Diamond-in-the-Rough … [Read more...]
The Easiest Way to Raise More Money: Give Thanks to Donors
During the holiday season, it’s only natural that you’re thinking about gratitude. And, there’s good news -- thanking your donors is one of the easiest ways to raise more money. That’s because how (and if) you thank your donors plays a large role in whether or not they give to your organization year after year. Whether you send a … [Read more...]
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