One refrain that always made me cringe -- yet seemed so commonplace at many nonprofit organizations -- was: That’s the way we’ve always done it. And while I was the first to encourage the boards I worked with or the senior staff I coached to try something new, it seems I may have fallen into that trap myself. Covid-19 is a … [Read more...]
Is It OK to Ask Donors for Gifts During the Coronavirus Crisis?
We’re several weeks into this global health and economic crisis and I find that fundraisers are still asking the same question over and over. The question is: Is this a good time to be asking donors for money? Is it inconsiderate to be asking for money? My answer has been consistent throughout the crisis: NOW is the best time to be … [Read more...]
Inspiration and Resources for Fundraisers During the Covid-19 Crisis
It’s the third week my kids have been home from school and we’re finally settling into a routine. I refuse to call it the “new normal” because this is anything but normal! I have worked from home for the last 12 years, but not usually with the kids around. In the last two weeks, I’ve officially relinquished my office to my 10th grader, and … [Read more...]
5 Stages of Grief: You, Fundraising, and Covid-19
You’re likely already familiar with the Five Stages of Grief, which are often referred to when someone experiences extreme loss (usually death or divorce). They can also be applied to the Covid-19 crisis. The five stages of grief apply to us both personally and professionally because the magnitude of the current global health crisis and the … [Read more...]
How to Manage Your Fundraising During the Coronavirus Crisis
Today we’re going to talk about how not to stop fundraising in the middle of the Coronavirus crisis. I know the world is topsy-turvy, and you may be working from home for the first time, and your kids maybe home, and you don’t know what’s ahead. I’m here to tell you, do not stop fundraising. That’s going to be the topic of today’s video and … [Read more...]
8 Steps for Successful Fundraising During the Coronavirus Crisis
Coronavirus is spreading. The economy is declining. And there's continued political turmoil. Any one of these three issues could be viewed as a recipe for disaster in terms of your fundraising. And here we are... experiencing all three at once. Your donors are anxious. Your board members are freaking out. It’s up to you to lead the … [Read more...]
Your Best Nonprofit Donors are Hiding in Plain Sight: 10 Ways to Find Them
As a nonprofit fundraiser, you’re likely under a fair amount of constant pressure to find new donors and raise more money. But a more reliable path to success is to identify donors who are already in your current donor pool and moving them up to become bigger donors than they are right now. Best of all, these donors are right in front of … [Read more...]
To Have or NOT to Have to a Capital Campaign: 3 Reasons for Each
If you’ve been raising major gifts for a while as part of your annual fund (as I’ve encouraged my readers to do for years now), it might be time to consider a capital campaign. This post dives into three reasons to have a campaign, as well as three reasons NOT to have a campaign. 3 Reasons NOT to Have a Capital Campaign Let's begin by … [Read more...]
John Haydon’s Legacy: Improving Donor Retention through Donor Care
Unfortunately, I’m coming to you with some sad news today. This week, we lost a legend in the nonprofit sector. John Haydon lost his battle with cancer. You may know John’s work. He was a prolific writer, blogger, author, teacher, trainer, and speaker. John Haydon's Legacy: Donor Care If you’re not familiar with John's work, I have … [Read more...]
21 Ways to Thank Major Gift Donors: A Round-Up of Strategies
Expressing gratitude is the final stage of the fundraising cycle. It comes after the hard work of identifying and cultivating donors, and of course, asking for their gift. Step 1: Identification Step 2: Cultivation Step 3: Solicitation Step 4: Stewardship (gratitude) In other words, after a donor commits to a gift (donation), it’s … [Read more...]
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