Recently I presented a webinar on how to raise major gifts during a pandemic. With nearly 500 people on the call, there was a wide range of experience and expertise among participants. And yet, after teaching major gift fundraising for more than a decade, people of all experience levels are most grateful when I review the fundamentals. This … [Read more...]
Modern Day Storytelling is Driving Changes to Nonprofit Fundraising
From time to time, I like to share a different voice, perspective, and expertise on my blog. Storytelling is such an integral part of fundraising, so I turned to my colleague, Ephriam Gopin, for some words of wisdom. For those unfamiliar with his work, Ephriam is a nonprofit fundraising and marketing expert from 1832 … [Read more...]
Back to Basics: 8 Fundraising Essentials to Live By During a Pandemic
We're coming up on one year since the WHO declared COVID-19 a worldwide pandemic. This past year has shown us, in an outsized way, that the basics of fundraising are still essential for success. Therefore, below is a list of my best “essential” reminders of what you should be doing to raise money right now -- pandemic or not. Back to … [Read more...]
The #1 Secret to Get Board Members to Help with Fundraising
Later today I’m giving a webinar called How to Get Board Members to Help with Fundraising in 15 Minutes per Month. It’s a talk I’ve given many times before and it’s always been popular. Yesterday I received a notice from the host saying that it broke their webinar records for the most registrations ever. I don’t share that to brag -- … [Read more...]
6 Ways to Completely Sabotage a Major Gift
Most fundraisers, executive directors, CEOs, and board members are scared to death of sabotaging a major gift. So rather than taking the risk of asking for a gift, they often avoid asking at all costs. Of course, that’s the biggest risk of all -- not asking! The reality is that the fear of sabotaging a major gift is much greater than … [Read more...]
Virtual Solicitation Done Right: How to Ask for Donations via Zoom
For the first few months of the Covid-19 crisis, I felt like my primary responsibility was getting on the phone with hesitant CEO’s and Board Members and trying to convince them that asking during Covid wasn’t a bad idea. In other words, I was shouting for anyone who would listen that this was actually a good, and appropriate, time to be … [Read more...]
Top 5 Fundraising No-Brainers for Nonprofit Professionals in 2021
According to the Urban Dictionary, here's the definition for a "no-brainer": no-brainer -- noun -- something so obvious to be correct / appropriate, that it requires no contemplation to decide on. General No-Brainers for 2021 I put out a call on social media for 2021 no-brainers. Here are just a few of the responses I got: Wearing a … [Read more...]
Raise More Money: Highly Recommended Tools and Services for 2021
Every year, I invest in at least one new service, program, or technology to make my life easier or more effective (preferably both). Last week, I asked everyone who receives my weekly newsletter for suggestions about your favorites. Top Recommended Tools and Services for 2021 Keep in mind -- most of these are not personal endorsements. I … [Read more...]
Early Xmas for Over 300 Nonprofits Thanks to MacKenzie Scott
I’d like to crown MacKenzie Scott the Giving Pledge Goddess. She took the pledge, and she meant it. If you had several billion dollars, what would you do? If you’re like most billionaires, you wouldn’t give a fraction of your wealth at the speed at which Ms. Scott has done in the recent weeks and months. Ms. Scott has now set a record … [Read more...]
Set Goals, NOT Resolutions: My 6 Goals Declared Publicly
Almost by definition, New Year’s resolutions get broken within days after they're made. It’s ironic because the actual definition of a resolution would indicate that resolutions would be kept. And yet, people are notoriously bad at keeping resolutions. One of the most obvious and common resolutions is to be healthy and lose weight. We know … [Read more...]
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