Later today I’m giving a webinar called How to Get Board Members to Help with Fundraising in 15 Minutes per Month. It’s a talk I’ve given many times before and it’s always been popular. Yesterday I received a notice from the host saying that it broke their webinar records for the most registrations ever. I don’t share that to brag -- … [Read more...]
6 Ways to Completely Sabotage a Major Gift
Most fundraisers, executive directors, CEOs, and board members are scared to death of sabotaging a major gift. So rather than taking the risk of asking for a gift, they often avoid asking at all costs. Of course, that’s the biggest risk of all -- not asking! The reality is that the fear of sabotaging a major gift is much greater than … [Read more...]
Virtual Solicitation Done Right: How to Ask for Donations via Zoom
For the first few months of the Covid-19 crisis, I felt like my primary responsibility was getting on the phone with hesitant CEO’s and Board Members and trying to convince them that asking during Covid wasn’t a bad idea. In other words, I was shouting for anyone who would listen that this was actually a good, and appropriate, time to be … [Read more...]
Top 5 Fundraising No-Brainers for Nonprofit Professionals in 2021
According to the Urban Dictionary, here's the definition for a "no-brainer": no-brainer -- noun -- something so obvious to be correct / appropriate, that it requires no contemplation to decide on. General No-Brainers for 2021 I put out a call on social media for 2021 no-brainers. Here are just a few of the responses I got: Wearing a … [Read more...]
Raise More Money: Highly Recommended Tools and Services for 2021
Every year, I invest in at least one new service, program, or technology to make my life easier or more effective (preferably both). Last week, I asked everyone who receives my weekly newsletter for suggestions about your favorites. Top Recommended Tools and Services for 2021 Keep in mind -- most of these are not personal endorsements. I … [Read more...]
Early Xmas for Over 300 Nonprofits Thanks to MacKenzie Scott
I’d like to crown MacKenzie Scott the Giving Pledge Goddess. She took the pledge, and she meant it. If you had several billion dollars, what would you do? If you’re like most billionaires, you wouldn’t give a fraction of your wealth at the speed at which Ms. Scott has done in the recent weeks and months. Ms. Scott has now set a record … [Read more...]
Set Goals, NOT Resolutions: My 6 Goals Declared Publicly
Almost by definition, New Year’s resolutions get broken within days after they're made. It’s ironic because the actual definition of a resolution would indicate that resolutions would be kept. And yet, people are notoriously bad at keeping resolutions. One of the most obvious and common resolutions is to be healthy and lose weight. We know … [Read more...]
A Letter to Your Boss: 7 Ways to Thank Your Development Director
All years are stressful when working at a nonprofit, but I think we can all agree, 2020 takes the cake. With that in mind, I've composed a letter for nonprofit Executive Directors to remind them how crucial it is to recognize the tireless work of their Development Directors and fundraising staff. As a Development Director, you've had to … [Read more...]
Giving Out of Guilt: Good or Bad for Fundraising?
Do you “have to” fundraise? Or do you “get to” fundraise? And is there really a difference? I would argue, yes. There’s an important distinction between things you HAVE to do and those you GET to do. Fundraising and giving are two of those things where people straddle that line -- but shouldn't. Do You "Have To" Fundraise? People who … [Read more...]
The Easiest Thing You Can Do Every Day to Raise More Money
What's the easiest thing you can do every day to raise more money? Pick up the phone and call a donor. That’s it. Just one phone call. Every. Single. Day. It’s the easiest way to raise more money, and yet, so few fundraisers actually do it. It’s even okay to leave a message -- something you'll probably end up doing most of the … [Read more...]
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