I have an interesting thought experiment for you… Imagine a world in which Time Square is plastered with the logos of nonprofit organizations as opposed to corporate brands. Where the ads between your favorite programs promote causes rather than products. Where the holiday season is a time to give to charities instead of buying the latest … [Read more...]
#ThanksForGiving: Expressing Gratitude to Donors and Volunteers at the Holidays
Thanksgiving is nearly upon us, which serves as a reminder to be especially thankful at this time of year. But sometimes it’s hard to be thankful when it seems like there’s not much to be grateful for. Maybe you didn’t raise as much as you hoped. Perhaps you have a sick family member, or you’re sick yourself. Maybe you’ve suffered a loss … [Read more...]
3 Campaign-Style Ways to Engage Donors BEFORE You Ask for a Major Gift
A common refrain in fundraising is how important it is to engage donors before asking for a gift. And yet, engaging donors is easier said than done. Engaging Major Gift Donors, Campaign-Style Experienced fundraisers know they are supposed to ask donors for advice. In other words, ask them for something other than money. Asking for advice … [Read more...]
How to Determine the Right Ask Amount for Each and Every Donor
Although you should be asking for major gifts all year long, Q4 is a prime time for raising major gifts. So, there’s no better time to think about how to determine an ask amount than right now. While there’s no exact scientific formula to determine an ask amount, below are some guidelines to help you start thinking about your ask amount in … [Read more...]
When to Take Risks: Is Your Nonprofit Penny-Wise and Pound-Foolish?
Is your nonprofit penny-wise and pound-foolish? What's your organization's risk tolerance, and when is it a good idea to take risks? This big-picture post provides the answers to those questions. Risk Aversion (i.e., The Path Untraveled) No doubt, you’ve heard the expression: It takes money to make money. But what does that even … [Read more...]
How to Use Your Database to Identify Your Best Donors
Your donor database can be a great resource if you know how to use it to identify your biggest and most loyal donors. How to Identify Your Largest Donors Finding your largest donors can be trickier than you think. You'll need to open your donor database and look at three key reports: Run a report of the largest single gifts given over … [Read more...]
To Nonprofit Leaders and Donors: Focus on Impact, Not Fees
As fundraisers, we wish donors would focus on the IMPACT of our work -- not the operating costs. And yet, sometimes, as nonprofit leaders, we’re focused on the wrong things too. Focus on Impact, Not Fees: A Personal Example Recently, I was contacted about consulting by a development director named Sam. Sam had already interviewed several … [Read more...]
3 Critically Important Ways of Measuring Fundraising Success
The most obvious way of measuring fundraising success is dollars raised. However, when your boss and board only focus on dollars raised, they miss a huge piece of the picture -- and that can have serious consequences. Let’s take the example of a new Development Director named Sasha. Sasha's Story: Is She Doing a Great Job? In her first … [Read more...]
16 Tools and Apps for the (non)Tech-Savvy Fundraiser
Like it or not, technology is here to stay. What's more, it's changing at an ever-increasing pace. Sure, technology can be detrimental to your productivity and personal life. But when used well, it can enhance your life and make your work as a fundraiser easier and more efficient. Technology As a Time-Saver Are you the type of person … [Read more...]
8 Tips for a Super Successful #GivingTuesday
To #GivingTuesday or Not to #GivingTuesday? That is the question. What is #GivingTuesday? In case you’re brand new to fundraising or have been living off the grid for the last 10 years, you’re likely familiar with #GivingTuesday. It's the Tuesday after Thanksgiving, #BlackFriday, and #CyberMonday. According to the GivingTuesday … [Read more...]
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