Up close and personal -- that’s the nature of finding major gift donors. That may feel uncomfortable to you and your potential donor. That explains why donors can seem mysterious and elusive. You can break through the mystery by understanding some fairly universal principles that guide their actions. To accomplish your major gift goals, you … [Read more...]
How to Prime Your Donors for the Ask with the Jedi Mind Trick
Let me be honest. Its no secret -- asking for a major gift is ... scary. It’s one of the biggest challenges fundraisers face. It’s a personal question which enters what is considered a taboo area of conversation -- someone else’s money. Even after years of experience, every donor conversation is personal and therefore different. There’s … [Read more...]
Storytelling 101 for Fundraisers: Interview with Lori Jacobwith
Lori Jacobwith is a master storyteller and fundraiser, and the founder of Ignited Fundraising. In this interview, Lori shares her storytelling techniques and explains how they can help you raise more money. This video is sponsored by Bloomerang. Help yourself to free fundraising resources including educational webinars, assessments … [Read more...]
How to Solve Your Donor Retention Problem: Interview with Claire Axelrad
Claire Axelrad is fundraising coach, blogger and creator of Clairification -- her own mini online fundraising school. In this interview, Claire explains how you can increase donor retention at your nonprofit. This video is sponsored by Bloomerang. Help yourself to free fundraising resources including educational webinars, … [Read more...]
After Asking for a Major Gift: How to Respond to Yes, No, and Maybe
We’re right in the midst of the Major Gifts Challenge. If you’re unfamiliar with the Challenge, check out the introductory video here. Every conversation, negotiation and meeting has a close. While I’m not talking about closing a deal, I am talking about closing the ask meeting. Regardless of the donor’s decision, you need to leave the … [Read more...]
Practice and Prepare: A Strategic Pair for Your Ask Meeting Agenda
We’re right in the middle of the Major Gifts Challenge. If you’re unfamiliar with the Challenge, check out the introductory video here. In the last video, you learned how to determine an ask amount. Once you’ve determined that amount, you want to ask for it with confidence. There’s an old adage that teaches you the basics -- “practice … [Read more...]
How to Determine an Exact Ask Amount for Each of Your Major Gift Donors
We’re right in the midst of the Major Gifts Challenge. To start from the beginning, check out the introductory video here! That’s perfect. Hearing that brings a smile to your face. Determining an appropriate ask amount can be one of the most daunting tasks of the major gift process. Nevertheless, you’ll need to determine an … [Read more...]
An Airtight, Bullet-Proof Way to Overcome Your Fear of Asking
We’re right in the midst of the Major Gifts Challenge. If you’re unfamiliar with the Challenge, check out the introductory video here! Religion and politics may be traditional taboos for conversation, but let’s be honest, asking for money is, for most, the hardest conversation. You have your list of best prospective donors. You’ve … [Read more...]
5 Highly Recommended Books for Nonprofits: End of Summer Reading List
The more that you read, the more things you will know. The more that you learn, the more places you'll go. ― Dr. Seuss, I Can Read With My Eyes Shut! I generally read two books at a time, sometimes three. Almost always one on fundraising, another on being a better consultant, trainer, or speaker, and sometimes a novel, just for fun. The … [Read more...]
How to Prime Your Donors BEFORE You Ask for a Major Gift
Welcome to the next video in the Major Gifts Challenge series! If you’re unfamiliar with the Challenge, check out the introductory video here. Here’s some good advice in the pursuit of mastering major gifts. “It's not so much about what you ask as what you don't ask,” says Michael Parkinson, a British Journalist. He speaks volumes about … [Read more...]
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