Have you ever been confused when people mention their annual fund, campaign or appeal? What exactly are they talking about? Your annual fund or campaign should be a year-long, multi-pronged effort to raise funds for your annual programmatic and operational needs. Annual campaigns often include traditional appeal letters (close to the … [Read more...]
Writing Year-End Appeal Letters: 7 Critical Tips
In the early fall it’s the perfect time to start thinking about holiday year-end giving. If you're like so many others who haven’t started your annual appeal letter, what are you waiting for? Time is running out. You can’t afford to be late with your appeal this year, because people with limited resources are going to give to the first … [Read more...]
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