Did you know that most organizations with small development shops make less than 50 asks per year? What's more, they actually get far fewer gifts. This is because they don’t get every gift they ask for (which is not necessarily a bad thing, by the way). How Often Are You Asking? Do you know how many times per year you ask for … [Read more...]
Maintain (or Even Increase) Your Annual Fund During a Capital Campaign
In my most recent Ask the Fundraising Expert video, you'll learn how to maintain – or even increase – your annual fund during a capital campaign. A common question I get as a fundraising consultant is: “We’re considering a capital campaign, but how do we keep from losing money on our annual campaign while we're pursuing the capital … [Read more...]
Getting a Major Gift: Moving From Cultivation to the Ask
If you’ve been following the Major Gifts Challenge, we’re getting closer and closer to asking for a gift. And if you haven't been following along, it's never too late to start! Let’s take another quick look at the four stages of the fundraising cycle. 1. Identification Congratulations! You’ve already identified your top prospective … [Read more...]
Be Rich and Famous: Take the Major Gifts Challenge
Do you want the opportunity to skyrocket your career while learning how to solicit major gifts? Be rich: In less than a year, you can increase your organization's annual fund by 10%, 20%, 100% or more. Be famous: In 12 month's time, you can be revered by your boss, board members and colleagues. If becoming a rich and famous all-star … [Read more...]
Exceed Your Fundraising Goals in the New Year
Are you prepared to fundraise in the New Year? Will you meet, or even exceed, last year's fundraising goals? How much more could you raise with a few changes to your plan? Follow these 10 steps and I guarantee you’ll leave last year in the dust. 1. Start by setting some goals. As the saying goes, if you don’t know where you’re … [Read more...]
When Did Fundraising Stop Being Fun? 3 Ways to Bring the Joy Back
One of my goals as a trainer, author, speaker and consultant is to make fundraising more fun and joyful for board and staff members. Are you having fun with fundraising? Many of my clients hired me to reinfuse staff and board members with enthusiasm, motivation, and passion for their cause. And, to put fun into fundraising. If You're Not … [Read more...]
The End is Coming! 6 Things You Can Do to Prepare for Year-End Giving
As a fundraiser, I take year-end fundraising seriously, and you should too. Spoiler Alert! At the end of this post, I'll be giving away two free phone consultation sessions to help you whip your year-end giving into shape! But read the post first... no cheating! According to several sources, the end of the year is the time when many … [Read more...]
Are Your Donors Superheros or Cash Machines?
Have you ever heard Tom Ahearn speak on donor communications? He spoke last week at the AFP-NJ Conference and many of his points were perfectly timed for your year-end fundraising efforts. The Key Motivator for Giving is NOT the Needs of Your Organization This maybe surprising to many of you, but you must be able to convey the opportunity for … [Read more...]
4 Rock-Solid Ways to Raise More Year-End Money
As the end of the year approaches, I’ve been thinking a lot about year-end giving and how to help my clients and readers (you) raise even more money this year. I went back and reviewed my posts from last year on the subject (listed at the bottom of this post — some great reading, by the way) and thought of a few additions. 4 Ways to … [Read more...]
4 Simple Steps to Asking Individuals for Donations
Do you include face-to-face fundraising to ask individuals for donations as an integral part of your annual fund campaign? Now, I’m not talking about going door-to-door or sitting in front of a grocery store with a can. I'm talking about individual fundraising. If you don’t know how to do individual fundraising or if you are just getting … [Read more...]
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