Stewardship is the fourth and final stage of the fundraising cycle. (Step 1 is Donor Identification, Step 2 is Cultivation and Step 3 is Solicitation.) What is Stewardship? Everything that happens after a gift is made is a part of stewardship. In other words, all forms of expressing gratitude and letting the donor know how their gift was … [Read more...]
Raising Major Gifts Post-COVID – Part 3: Solicitation
This is part three of my “back to basics” series on how to raise major gifts during Covid and beyond. Part two looked at cultivation (step 2 in the fundraising cycle). Although there aren’t very many silver linings when it comes to COVID, there is one important change for fundraisers in terms of how we ask for gifts. A key result of forced … [Read more...]
Raising Major Gifts Post-COVID – Part 2: Cultivation
This is part two of my “back to basics” series on how to raise major gifts during Covid and beyond. Part one looked at donor identification (step 1 in the fundraising cycle). Remember, there are four steps in the fundraising cycle: Identification – Who you will raise money from Cultivation – Building relationships with potential … [Read more...]
Raising Major Gifts Post-COVID – Part 1: Donor Identification
Over the years, I’ve written a lot about how to raise major gifts, but it's been a long time since I’ve gotten back to basics. As the pandemic is winds down, it's helpful to consider how things have changed as we review the basics. With that in mind, here’s part one of a 4-part series on how to raise major gifts in a post-pandemic … [Read more...]
Christmas in July: The Best Time to Prepare for Year-End Fundraising
If your fiscal year ended on June 30th, as is the case with many nonprofits, you may be taking a well-deserved week off after closing out your “year-end” last week. And after some much-needed rest and relaxation, it’s time to start planning for the calendar year-end (regardless of when your fiscal year-end is). 3 Steps to Prepare for … [Read more...]
Raise More Money: Highly Recommended Tools and Services for 2021
Every year, I invest in at least one new service, program, or technology to make my life easier or more effective (preferably both). Last week, I asked everyone who receives my weekly newsletter for suggestions about your favorites. Top Recommended Tools and Services for 2021 Keep in mind -- most of these are not personal endorsements. I … [Read more...]
The Easiest Thing You Can Do Every Day to Raise More Money
What's the easiest thing you can do every day to raise more money? Pick up the phone and call a donor. That’s it. Just one phone call. Every. Single. Day. It’s the easiest way to raise more money, and yet, so few fundraisers actually do it. It’s even okay to leave a message -- something you'll probably end up doing most of the … [Read more...]
4 Steps to Replace Special Event Fundraising with Virtual Giving
One of the things fundraisers complain most about is fundraising events -- because such events take up so much time and energy. They also put a strain on donors and volunteers. Who really wants to attend another rubber chicken dinner anyway? An Opportunity to Replace Special Event Fundraising These unprecedented times provide your big … [Read more...]
5 Summer Actions to Bolster Your Fall Fundraising During Coronavirus
Normally, summer is a time for fun, relaxation, BBQ’s, family, friends and more. This summer (2020) is going to be different for everyone with the Coronavirus lurking about. Travel is limited, kids are home from camp, and big gatherings are taboo. 5 Actions to Bolster Fall Fundraising While Coronavirus Looms As far is fundraising is … [Read more...]
8 Steps for Successful Fundraising During the Coronavirus Crisis
Coronavirus is spreading. The economy is declining. And there's continued political turmoil. Any one of these three issues could be viewed as a recipe for disaster in terms of your fundraising. And here we are... experiencing all three at once. Your donors are anxious. Your board members are freaking out. It’s up to you to lead the … [Read more...]
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