Have you ever been confused when people mention their annual fund, campaign, or appeal? What exactly are they talking about? Your annual fund (or annual campaign) is your 12 month long, multi-pronged effort to raise funds for your annual programmatic and operational needs. Annual campaigns often include traditional appeal letters (close to the … Continue Reading
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Latest Fundraising Advice
The Importance of Taking Calculated Risks in Fundraising
Fundraising is not for the faint of heart. It takes courage, persistence, and a willingness to step outside your comfort zone. But more than anything, it requires taking calculated risks—especially when it comes to asking for major gifts. Too often, nonprofit fundraisers and leaders shy away from big asks. They're worried they’ll hear “no” or … Continue Reading
Carrots and Sticks: Motivating Fundraisers to Take Action
In the world of nonprofit fundraising, success hinges on the ability of fundraisers to take proactive steps -- pick up the phone, send that email, schedule that meeting, and ask for a gift. But what truly motivates a fundraiser to act? Is it the promise of rewards or the pressure of consequences? Or simply an intrinsic value? (And is that … Continue Reading